When we looked at the cashews landscape, we found a plethora of flavor offerings. While Planters is known for their salted and raw cashew offerings, many customers think of those types of nuts as ones that belong in a nut bowl on their bar. Consumers are looking for healthier alternatives to snack time favorites, and often look to flavored nuts as that option. Planters introduced their version of the flavored cashew with 3 new flavor options: Rosemary + Sea Salt, Dill Pickle, and Cinnamon + Brown Sugar. Our color palette and typeface were chosen to further drive home the elevation and crafted quality of Planters Cashews. We also utilized big, beautiful food photography with an emphasis on the ingredients of each flavor to illustrate the punch of flavor that each cashew packs.