Contenu
Continuing healing + healthy living beyond our doors.
Contenu, or Southeastern Regional Wellness and Healing, is a holistic wellness retreat. The goal: heal pain and provide strategies to live well beyond the treatment. Created to serve healthcare workers suffering from burnout due to the pandemic, it expanded to the Southeast region. To those looking for a place to find healing with whom traditional medicine has not worked. The location doubles as a wellness center and an event space for conferences, weddings, or group retreats.
branding . Advertising
Continuing wellness.
"Contenu, French for “content,” is more than a name. It’s a philosophy. The Regional Wellness and Healing Center proved to be too wordy and clinical. Instead, we chose Contenu, a name that would inspire patients and be right at home in the Instagram location tag for a wedding or event. Health and wellness are aspects of life that we are continually working on and improving. What makes you who you are— your mind, body and spirit—all affect your health. Contenu treats patients in the same holistic way. Contenu is a space to refresh, recharge and relax while receiving the best care possible. Hope is possible for all of us. And it is for you, too.
The look.
Contenu's color palette echos nature. Greens, blues, and browns form a look that is peaceful, trustworthy, and accessible. The arrows in the logo represent upward direction to promote positivity and improvement. The logo also resembles a pine tree. Evergreen represents nature, longevity, and the Southeast region.
Credits
CREATIVE DIRECTION: Seth Griffin
ART DIRECTION: Kaitlin Sparkman
NAMING: Kaitlin Sparkman + Dr. Susan Elliott Reach
COPYWRITING: Kaitlin Sparkman + Dr. Susan Elliott Reach
ART DIRECTION: Kaitlin Sparkman
NAMING: Kaitlin Sparkman + Dr. Susan Elliott Reach
COPYWRITING: Kaitlin Sparkman + Dr. Susan Elliott Reach
Work was produced while employed at (and is copyrighted by) Telegraph Creative.