page of doodles

City Sugar Chocolate

You don't need a reason to enjoy chocolate, but we thought of a few in case you do...

City Sugar is a fictional chocolate company based in Manhattan, New York. This edition of chocolate bars, named "You Deserve Chocolate Because..." focuses on the times in a young woman's life when she deserves something extra sweet. The cast of "Sex and the City" inspired the artwork, colors, tone of voice, and packaging. "You Deserve Chocolate Because..." fits into any high-end candy store, fashion boutique, or even Ms. Bradshaw's apartment.
packaging . branding . hand lettering . copywriting
City Sugar Chocolate brand. "You Deserve Chocolate Because..." box and wrappers
City Sugar Chocolate brand. "You Deserve Chocolate Because..." box
City Sugar Chocolate brand. "You Deserve Chocolate Because..." box

Sugar & spice isn't always nice.

Women deal with a lot; fluctuating hormones, societal pressure, balancing a social life and career, parenting, self-care, and of course, dealing with men. This dynamic forms the basis of our inspiration, "Sex and the City." We celebrate all the Wonder Women out there and hope that if no one else recognizes their efforts, they feel seen and comforted by each unique flavor of "You Deserve Chocolate Because..." Although no one needs a reason to enjoy a sweet treat, in some cases it is a downright necessity. And it helps that it is beautiful, too.
City Sugar Chocolate brand. "You Deserve Chocolate Because..." flavors
City Sugar Chocolate brand. "You Deserve Chocolate Because..." box and wrappers
City Sugar Chocolate brand. "You Deserve Chocolate Because..." box with wrappers

The look.

The color palette—a visual representation of Carrie Bradshaw's style—is bold, fresh, feminine, and fun. Inside the wrapper, abstract artwork depicts the feeling or mood of each flavor. The script hand lettering mirrors handwriting (and Bradshaw's many sticky notes).  Brush pen adds an expressive and free-spirited look. The writing on each package feels like a note from a friend. We see you. We get you. In the spirit of sisterhood, we leave you with a message on the back to lift your spirits and let you know you're not alone.
City Sugar Chocolate brand. "You Deserve Chocolate Because..." box. Flavor: "Your boss sucks"
City Sugar Chocolate brand. "You Deserve Chocolate Because..." box. Flavor: "Forget the diet"
City Sugar Chocolate brand. "You Deserve Chocolate Because..." box. Flavor: "Who needs men anyway?"
City Sugar Chocolate brand. "You Deserve Chocolate Because..." box. Flavor: "P.M.S...enough said"
City Sugar Chocolate brand. "You Deserve Chocolate Because..." box. Flavor: "A glass of wine just won't do it"

Credits

ART DIRECTION: Kaitlin Sparkman
PHOTOGRAPHY: Kenslie McGuire
COPYWRITING: Kaitlin Sparkman
BRAND + DESIGN: Kaitlin Sparkman
HAND LETTERING: Kaitlin Sparkman